Disruptive business models introduce threats to existing ways, but also opportunities for new sources of competitive advantage (Markides, 2006). Christensen’s landmark disruptive theory explains how fringe ideas come to redefine entire markets, not only explains why new businesses emerge and maturecompanies fall. It actually helps to predict the future success of new ventures more accurately. Raynor (2011) argues that Disruption theory is the only theory which has been statistically proven to be an effective predictive tool.
Many developing countries, including some of the poorest, have achieved significant export diversification over the past two decades, spurred by changes in technology and investments in infrastructure. Chandra, Boccardo, and Osorio (2008) observe that some degree of export diversification, as measured by the Herfindahl index, has been widespread: almost 60 percent of the developing countries diversified