Description
In highly competitive environment, companies in the industry must have strategic concepts in place to transform their businesses in order to successfully overcome new challenges and gain competitive edge. This e-book presents a sample transformation strategy concept applied to SAAB Automobile AB.
The automobile industry is one of the top industries in the developed countries employing over a million people. The competition in the industry is fierce and the price war has brought at least two of the major global players to the brink of bankruptcy. A former subsidiary of General Motors, SAAB Automobile AB, was acquired by a Dutch firm in 2010. SAAB Automobile AB, simply called SAAB, has diverse problems and has not generated profit in the past years. This e-book presents a 10-year transformation plan focused on transforming SAAB into a profitable automobile manufacturer.
