In highly competitive environment, companies in the industry must have strategic concepts in place to transform their businesses in order to successfully overcome new challenges and gain competitive edge. This e-book presents a sample transformation strategy concept applied to SAAB Automobile AB.
The automobile industry is one of the top industries in the developed countries employing over a million people. The competition in the industry is fierce and the price war has brought at least two of the major global players to the brink of bankruptcy. A former subsidiary of General Motors, SAAB Automobile AB, was acquired by a Dutch firm in 2010. SAAB Automobile AB, simply called SAAB, has diverse problems and has not generated profit in the past years. This e-book presents a 10-year transformation plan focused on transforming SAAB into a profitable automobile manufacturer.