Management research confirms that organizations that meet the innovation challenge out perform their competitors in terms of market share, profitability, growth and market capitalization (Tidd, Bessant, & Pavitt, 2005). Innovative organizations are better able to mobilize the knowledge, skills, and experiences of people, and successfully create new products, services and ways of getting things done faster, better and cheaper. Although creativity is innovation’s precursor, both are key issues for organizational survival and growth.
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