Category ArchiveManagement

New York Cheek (A brief Case Study/Business Analysis)

1. Executive Summary
The New York Cheek, a company manufacturing and selling casual garments in New York is making good sales and needs finance to carry out the necessary expansion. The founder, Mellanie Ross, has not been successful in securing adequate business

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Managing Global Managers

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Heterogeneous and Homogeneous Management Teams

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Impact of Culture on Motivation

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What is known about Global Brand Management

What is known about Global Brand Management

Before assessing what is known about GBM, we begin by painting the background that put global brands in the center stage. Developments accelerating the trend toward global market integration include the emergence of global media, the Internet, and mobile communications, the free movement of capital and goods leading to worldwide investment and production strategies,

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