The internet having its preliminary technological foundation in the 1950s started gaining public attention and use as information system after the commercial restrictions were removed
Management research confirms that organizations that meet the innovation challenge out perform their competitors in terms of market share, profitability, growth and market capitalization (Tidd, Bessant, & Pavitt, 2005). Innovative organizations are better able to mobilize the knowledge, skills, and experiences of people, and successfully create new products, services and ways of getting things done faster, better and cheaper. Although creativity is innovation’s precursor, both are key issues for organizational survival and growth.
There are six distinct innovation views that typically need to be integrated into one clear perspective in order to come out with the best possible results: three outsider viewpoints and three insider perspectives: Outsider Perspectives – Knowledge Channel Innovation, Peer-to-Peer Innovation, Outside-in Innovation; Insider Perspectives – Technology-Driven Innovation, Bottom-Up Innovation, Top-Down Innovation. This is Part 4 of a six-part series examining each of these perspectives.