Are fair trade labels good business?

Are fair trade labels good business?

Are fair trade labels good business

For the past thirty years several attempts have been made to describe consumers in terms of their concern about societal problems (Roberts, 1996). As society changed, this concern shifted towards other topics.
There was the socially conscious or socially responsible consumer in the seventies (Anderson and Cunningham, 1972), whose range of action did not reach further than his own community From the late