Citizenship, Housing and Minority Ethnic Groups: an approach to multiculturalism

Citizenship, Housing and Minority Ethnic Groups: an approach to multiculturalism

Citizenship, Housing and Minority Ethnic Groups: an approach to multiculturalism

Increasingly, modern European states, including the UK have become ethnically diverse as a result of international labour migration and other factors such as asylum seeking. Ethnic diversity involves cultural diversity, a multiplicity of world views which may call into question hegemonic notions of citizenship. De. nitions of citizenship rights and obligations commonly presuppose a shared public culture1 (Rex, 1996:33), which cannot, of its nature, tolerate diversity. Recent commentators have discussed the resulting exclusionary potential of citizenship, referring to cultural diversity, and also to other dimensions of social differentiation. Continue reading

Introduction To Culture

Introduction To Culture

Introduction To Culture

Various definitions of culture exist in which the many facets are attempted to be included but there is no mutually agreed upon definition. Many times the definition of culture will change depending upon which discipline it stems from (House, Javidan, Hanges, & Dorfman, 2002). In fact anthropologists alone have created more than 250 specific definitions of the term culture (Aviel, 1990). Continue reading

The Brand Extension Literature

The Brand Extension Literature

The Brand Extension Literature

A brand extension uses an existing brand name on a new product in a new category to benefit from the existing brand name’s attribute and imagery awareness and associations to gain consumer trial, retailer distribution, and so forth, in the new category. For example, a cross-category brand extension could be one in which a car brand, such as Porsche, extends into categories such as pens or eyeglasses. Continue reading

What is known about Global Brand Management

What is known about Global Brand Management

What is known about Global Brand Management

Before assessing what is known about GBM, we begin by painting the background that put global brands in the center stage. Developments accelerating the trend toward global market integration include the emergence of global media, the Internet, and mobile communications, the free movement of capital and goods leading to worldwide investment and production strategies, Continue reading

CRM Perspectives and Definition

CRM Perspectives and Definition

CRM Perspectives and Definition

The term “customer relationship management” emerged in the information technology (IT) vendor community and practitioner community in the mid-1990s. It is often used to describe technology-based customer solutions, such as sales force automation (SFA). Continue reading